Launch and look after it

You’re nearly there. This last step makes sure your launch goes smoothly and your site keeps working for you.

Your launch checklist

Before you tell the world, go through this list:

• Every page has real words and photos, no sample text left
• Your phone number, email and address are correct everywhere
• The contact form works. Send yourself a test
• Every button and link goes where it should
• It looks good on a phone, a tablet and a computer
• Spelling checked. Read it out loud, or ask a friend
• Your domain is connected and shows the padlock
• Every page has a title and description
• You have a privacy policy if you collect details

Launch it

In most builders, this means switching your site from private to public, or “publishing”. Then share it:

• Add the link to your Google Business Profile, social accounts and email signature
• Tell your customers
• Put it on your business cards and signs

Track your visitors

Most builders have simple visitor stats built in. You can also add Google Analytics for more detail. Check once a month:

• How many people visit
• Which pages they look at
• How many contact you

Look after it

A website isn’t a one-time job. A little care keeps it working:

• Keep it current. Update hours, prices and services as they change.
• Add fresh content. New photos, reviews or short helpful articles.
• Stay secure. Use a strong password and turn on two-factor login.
• Renew on time. Keep auto-renew on for your plan and your domain.
• Back it up. Builders usually handle this. If you use WordPress, set up automatic backups.
• Review it yearly. Is it still saying the right things?

You did it

You planned it, wrote it, built it and launched it. That’s a real achievement, and your site will get better every time you improve it.

When you’re ready for more

As your business grows, you might want a site that’s designed around your brand, built to bring in more enquiries, and looked after for you. When that time comes, we’re here. Until then, we’re cheering you on.